Talkeetna Chamber of Commerce

Talkeetna, Alaska is the town that inspired Northern Exposure.  I had the pleasure of conducting a social media training at the April meeting of the Talkeetna Chamber of Commerce (great website!).  The meeting was held at the Flying Squirrel Cafe (delicious) and it was packed.  Here is a clip of the presentation highlighting the power of Social Media and what DollarShaveClub.com did right.



I went through the basics of website strategy, and we had time to discuss how and why to use blogs, Facebook, Twitter, and the importance of video.  Two questions were raised in the meeting that I couldn't answer immediately, so I have posted the answers below.

As I said in my presentation, Facebook changes all the time, and this information is good as of the time of posting.


1.  How do I 'like' Facebook pages from my business page?

To have your business page 'like' another page, you need to 'use Facebook as' your business page.  You can do that by looking in the upper-right-hand corner of your Facebook page, and selecting the drop-down menu there.  Select your business page and then go find the pages you want to 'like' and 'like' them.

Be sure to switch back to 'use Facebook as' your personal account when you are done, or your friends will start getting strange notes from your business as you accidentally post personal things from your business page :).

Remember, Facebook is quirkey, so if it isn't working for you, try refreshing, or just make a note to try again tomorrow.  This does work - at least when Facebook is working.


2.  How do I pick which 'likes' show up as my top 'likes' on my business page?

As of March 30, 2012, Facebook switched all pages to the 'Timeline' format.  That means things are a little different.  The things you 'like' as you business page now display on the rights side of your timeline like this:

If you don't do anything, Facebook is supposed to randomly populate that space with up to 5 'likes'.  If you care about which 'likes' are featured there, the person who administers the page can set them by clicking the 'edit page' button in the 'manage' menu from the admin panel.  Ok that is confusing, so here is a picture:

Then, click the 'featured' item in the left menu and then click the 'add featured likes' button.















Once you have done that, you can click, click, click, your favorites to feature them on your page, rather than having Facebook choose for you at random.

I hope that answers the question.  If not, or if this bring up more questions, please use the comments section, and we'll discuss.