When someone comes to your website, you generally have precious-little time to grab their attention and communicate your message before they move on.
If you look at your homepage now, what is there that will accomplish that goal? How hard to people have to work to get what you are trying to tell them? If you are satisfied with what people see in the first few seconds on your website, congratulations and please share your tricks in the comments.
If you are not satisfied with how visitors experience your website, consider adding a homepage video. I define a homepage video as a short (less than 2 minutes) video that is embedded on your homepage that is carefully crafted to deliver your key messages to your visitors.
There have been a few posts on this topic, but what I find most compelling is that many major organizations that are either web-specific business or BIG companies with people who can research what works best on the web are all using them (see GM, Apple).
I have a bunch of these videos in the works and will add them here as I finish them. Imagine what a difference one of these would make with your online visitors. If you want to talk about what it would take to make one, please get in touch.
Polar Pediatrics - Anchorage, AK
The Kobuk - Anchorage, AK
Sunrise Inn - Cooper Landing, AK
2008 Democratic Convention - Denver, CO
Nathan Havey
